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60% Critic Match
The Secret of Selling the Negro
“Why Let a Lot of Old -Fashioned Ideas Hurt Profits!”
6.0 / 10• 1954• 21m•NR• English
Documentary
Storyline
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Cast & Crew
Robert Trout
Self - Host
LeadWhat People Are Saying
3.0
“A staggering achievement of craft and ambition. Wayne A Langston's vision lands with breathtaking precision.”
3.0
“Every frame feels alive. The Secret of Selling the Negro is the rare release that takes its audience seriously.”
