

A modern couple from a typical advertisement: young, attractive, and brand-conscious. As they use the products on their breakfast table they begin to quote lines from the relevant advertisemnet. Soon their behavior departs from the accepted advertising norm as they zealously defend each other´s products to the death.
Carlos Mariano
Ele
LeadRenata Guimarães
Ela
“A staggering achievement of craft and ambition. José Roberto Torero's vision lands with breathtaking precision.”
“Every frame feels alive. The Soul of Business is the rare release that takes its audience seriously.”