

Amid technological transformations and the disappearance of video rental stores, Gilberto Petruche keeps Charada alive, the last rental shop in the outskirts of São Paulo. With more than 30 years of history, the place is a symbol of resistance and now also operates as a cultural center.

Gilberto Petruche
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Lead“A staggering achievement of craft and ambition. Jefferson Mendes's vision lands with breathtaking precision.”
“Every frame feels alive. Rebobinando Memórias - Videolocadora Charada is the rare release that takes its audience seriously.”