

A humorous reflection on today’s dating culture. The title refers to an economic term describing a marketing strategy in which the premature decay of a product is deliberately conceived by the manufacturer. This phenomenon can also be observed in short-lived (online dating) situatuionships. In this film, a party turns out to be a breakup ceremony. It is a tribute to all ex-partners.
“A staggering achievement of craft and ambition. Margarita Kosareva's vision lands with breathtaking precision.”
“Every frame feels alive. Planned Obsolescence is the rare release that takes its audience seriously.”