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Point of View: A Retrospective of Joe Sedelmaier
“More storyteller than ad man”
0.0 / 10• 2009• 42m•NR• English
Documentary
Storyline
As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
Cast & Crew
JS
Joe Sedelmaier
Self
LeadMP
Mike Plante
Self
CM
Charles Mulvehill
Self
John Moschitta Jr.
Self
Trevor Groth
Self
BG
Bob Garfield
Self
CF
Cliff Freeman
Self
TD
Tim Delaney
Self
What People Are Saying
0.0
“A staggering achievement of craft and ambition. Marsie Jacober Wallach's vision lands with breathtaking precision.”
3.0
“Every frame feels alive. Point of View: A Retrospective of Joe Sedelmaier is the rare release that takes its audience seriously.”
