

Alexis Conran investigates whether loyalty cards save consumers money when shopping, looking into the possibility that supermarkets could be inflating prices only to discount them. Alexis discovers how supermarkets offer a reduced price in return for an exchange of data from shoppers, speaking to those responsible for handling the data and making profits from it.
Alexis Conran
Self - Presenter
Lead“A staggering achievement of craft and ambition. the director's vision lands with breathtaking precision.”
“Every frame feels alive. Loyalty Cards: Are They Worth It? is the rare release that takes its audience seriously.”