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65% Critic Match
By Design: The Joe Caroff Story
6.5 / 10• 2022• 52m•NR• English
Documentary
Storyline
He may not be household name, but Joe Caroff is one the most influential graphic designers of the 20th century. His work is a history of the pop culture of our time: from iconic corporate logos (like ABC News and ORION Pictures) and book jackets (Norman Mailer’s The Naked and the Dead) to some of the most instantly recognizable “title treatments” for such classics as WEST SIDE STORY, A HARD DAY'S NIGHT, CABARET, LAST TANGO IN PARIS, MANHATTAN, and the James Bond gun logo. Caroff’s story is told by the centenarian himself, with reminiscences of growing up during the Depression and service in WWII, along with interviews with Phyliss Caroff, his wife of over 70 years, producer Mike Medavoy, and others.
Cast & Crew
JC
Joe Caroff
Self
LeadWhat People Are Saying
4.0
“A staggering achievement of craft and ambition. Mark Cerulli's vision lands with breathtaking precision.”
3.0
“Every frame feels alive. By Design: The Joe Caroff Story is the rare release that takes its audience seriously.”
